Base2 Takes Shape

For those that haven't heard, Base is expanding operations in Wanaka. After well and truly growing out of our little hardware room at our corner store we are opening a new Hardware specific store down the street at 12 Helwick st. This new space is under construction now as you can see in the pics. We do have a temporary space open right now 2 doors up at 16 Helwick with a ton of good stuff in there, we've got 2010 Burton snowboards in store now, 2010 Rossignol skis and boards turned up this week too, so there's plenty of good stuff to check out already. You can see in the pics the temporory store is well loaded with goodies.
This new store will be called Base 2, still all the good gear and great service you have come to expect from Base jsut with a bit more room to move around. We can't wait for Base 2 to open it's doors, which we're expecting to do June 18th.

Peace and good beats
Matt

Here Comes the SNOW!!

Ah, the fabled white gold has been falling hard down Wanaka way over the last few days. Some pics from this morning show the ranges heavily coated, Treble Cone is in there with plenty of coverage. Word from Cardrona is there is heaps of snow, enough for an avalanche to block the access road this afternoon even, very nice. They say, snow in May never stays, but i'm betting this'll be the winter that proves that saying wrong.
here's hoping anyway.

tweet tweet

i have joined twitter.

i have to say i love it more than i do facebook.

i love how simple it is and how you can be as personal as you want.

with facebook, i struggle to update my status, b/c I almost feel like its a space to make a bold statement about myself or something I'm doing, maybe i'm putting too much pressure on myself. Also with facebook, I feel like I should be updating pics, commenting on others and taking part with the facebook social network.

With twitter though, i can say the silliest to the most serious and get everyone's updates via tweetdeck and not be inundated with a million different things... just one simple statement.

I am such a fan, are you using twitter? do you love it too?

Follow me if you are interested: BaseGirl_NZ

peace out amy

De La Soul Lake Wanaka Centre 13th May 2009

What a set. De La Soul proved that practice makes perfect on Wednesday night. You could tell these guys had rocked many a crowd in their time and they wasted no time getting the capacity Lake Wanaka Centre crowd into a frenzy. Kicking off the set with classic tracks from their first 2 albums De La Soul showed their skills on mic with Maceo keeping tight on the decks. Dropping great hits like A Rolling Skating Jam Named Saturdays, Ring Ring Ring, Potholes in my Lawn, me myself and i and plenty of others, it was great to see they were happy to play crowd favorites and didn't push new tracks. Given that this tour was to celebrate 20 years since they released their first album 3 ft High and Rising they were there to please.
After a short break just before midnight, De La came back out for an encore which included pulling 25 girls from the crowd up on stage with them for the last 2 tracks, then, they were gone and the girls were all left on the stage as the beats wound down.
This was definitely the best show i've seen in Wanaka, and one of the best hip hop shows i've seen ever. Big props to Revolver for bringing De La Soul to Wanaka, word on the street is thet they'll be bringing more big acts to play in Wanaka if the De La show was a success( it was) so bring it on i say.
I'll post some photo's and video of the show over the weekend, once i get them off my phone. If you ahve any pics or video you'd like to share with the world let me know and i'll post em on the blog and add them to our galleries.

Peace and Good Beats
Matt

Snoop Dogg Skullcandy Skullcrusher Coming In JUNE!!

That's right people they'll be here soon, and www.BaseNZ.com is the exclusive online retailer of the Skullcandy Skullcrusher Snoop Dogg Signature Headphones. Skullcandy have collaborated with Snoop D-O-Double G to bring you the only headphones on which Snoop's tracks must be experienced. Featuring mini subs in each ear like the original Skullcandy Skullcrushers the Snoop edition will bring the bass. Paying homage to Snoops gangsta roots the Snoop Skullcrushers come in 2 colourways, bandana black and bandana blue.
Pre Order yours today, Skullcandy are only bringing in a limited run and once they sell out that's all she wrote.
Order here
Skullcandy Skullcrusher Snoop Dogg Signature headphones

Peace and good beats
Matt

advertising that offends

Advertising in NZ can be offensive. Last year there were a number of offensive ads, according to this article courtesy of the ODT http://www.odt.co.nz/news/national/54056/the-ads-offended-nzers-most

Mon, 4 May 2009

News: National

Advertisements poking fun at God, using sex to sell and promoting racist stereotypes were acceptable in 2008. Yeah, right.

A religion-related Tui beer billboard was the most complained about ad in 2008, the Advertising Standards Authority (ASA) annual report said.

"Let's take a moment this Christmas to think about Christ...Yeah Right -- Tui" went to No 1 on the ASA 2008 hate list, with 86 complaints, saying it was offensive to Christians, as was the alcohol-religion link.

Tui also brewed up a fight with "Sure, I've got ten minutes to talk about Jehovah" billboard, ninth on the complaints top 10.

Dominion Breweries withdrew the Christmas ad, after howls of outrage. The "Jehovah" ad was not regarded by the ASA as likely to cause serious or widespread offence.

Tui bumped Hell Pizza from No 1, after the fast food company cooked up the most complained-about ads in 2006 and 2007.

Hell Pizza, which in late 2007 split from advertising agency Cinderella, only managed No 10 in 2008, with its "$25 Hot as Hell" direct mail ad.

That ad promised a Thai massage with one of its pizzas, if the offer was redeemed in Thailand on the day of purchase.

The ad showed a photo of a young Thai woman in high heels and a bikini, which 16 complainants said it invoked prostitution and was a racial slur to Thais.

Racial slurs also featured in the second most complained about ad of 2008, with 73 moved to complain about a Skins sportswear ad.

The ASA complaints board upheld those complains, saying the ad would cause offence with its racial stereotype that African-Americans were "warriors" with" killer mentality".

Hell Pizza's 2006 "Lust Pizza" random mail out remained the most controversial ad in ASA history. It attracted a record 685 complaints after condoms were sent to random letterboxes.

The complaints were upheld.

In 2008, there were 1246 complaints about 703 different advertisements, up on 1160 and 668 in 2007. Of those, 314 were found to have substance, 92 were upheld, 71 settled, and 151 not upheld.

Television ads attracted the highest number of complaints (35 percent of the total), with misleading advertisements the most complained about (38 percent).

The 10 most complained about ads of 2008

1. Tui Beer, billboard. "Let's take a moment this Christmas to think about Christ...Yeah Right -- Tui". (86 complaints). Settled, when withdrawn by advertiser.

2. Brandex Adventure Sports Ltd, television. Skins sportswear, touting the physicality of African-American athletes, saying they have a "warrior" mentality and "killer instinct". (73). Upheld, racial stereotyping.

3. Alcohol Advisory Council of New Zealand, television. A drinking "Uncle Mark" grabs a young boy, swinging him into furniture on an "aeroplane ride". (68). Settled, when advertiser and broadcasters resolved to show it only after 8.30pm.

4. New Zealand First, direct mail advertisement. A NZ First flyer said an anti-John Key site had been set up in the name of the ad's recipient. (43). Not upheld.

5. Advanced Medical Institute, billboard. "Want long-lasting Sex?", ad for nasal medication to battle premature ejaculation. (38). Upheld, did not meet due sense of social responsibility.

6. Sky Television, billboard. An ad for a Sky television programme stated, "all business considered, even from Jews". (27). Settled, advertisement removed and an apology published.

7. Beds R Us, television. A couple searching for the perfect bed are shown kissing passionately, then the female, clad in underwear, straddles the male. (23). Settled, ad replaced after complaints that sex was being used to sell.

8. Fonterra, television. In an Anchor trim milk ad, a child tells his mother "you're fat", then adds, "yeah mum, you're not fat. Nana's fat". (18). Not upheld, light-hearted and unlikely to cause offence.

9. Tui Beer, billboard. "Sure, I've got ten minutes to talk about Jehovah". (16). No grounds to proceed, did not meet the threshold to cause serious offence.

10. Hell Pizza, direct mail. `$25 Hot as Hell" ad showed a photo of a Thai woman in high heels and a bikini, promising a Thai massage, if the offer was redeemed in Thailand on the day of purchase. (15). No grounds to proceed, as it did not meet the threshold to breach the Advertising Codes.

Some things can't be taught

Sometimes you see things that almost defy the boundaries of physics and human skill, this is one such example. Simply amazing, it speaks for itself

enjoy